Nixon is an American watches, accessories and audio brand, founded in 1997 in Encinitas, California. Focused on the youth lifestyle market, Nixon’s range of custom-built products was first introduced at retail via independent boardsport retailers, including surf, skate, & snow shops. The brand’s range and popularity quickly grew to include distribution in specialty boutique and fashion stores including Barneys New York, Fred Segal, 10 Corso Como, Beams Japan, Colette, better watch retailers and more. Currently sold in 80 countries worldwide, Nixon maintains stand-alone retail stores in Berkeley, California as well as Bondi & Melbourne, Australia and Kuta, Bali.
It started as a frustration at a lack of quality watches that simultaneously do the talking for you and has since grown into a group of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market. Fueled by adventures far and wide and often sometimes by those that happen just down the street we deliver products that meet your needs in various high-stress work and play environments. It is through our dedicated team’s perspectives that we contribute to a single unified expression: team-designed, custom-built accessories for a life well lived. Welcome to Nixon.